In a recent development, Google Merchant Center Next (GMC Next) is set to roll out support for rules and supplemental feeds early next year. Advertisers seeking access to these cutting-edge features are advised to stick with the classic mode of GMC Next until officially invited to migrate by Google.
Launched in May as a simplified version of its predecessor, Google Merchant Center, GMC Next caught the attention of advertisers eager for a streamlined experience. However, for those who made the transition and were surprised to find rules and feeds unsupported, a solution is now at hand.
Advertisers who have yet to migrate to GMC Next and are in need of these advanced tools should refrain from upgrading, as Google will not extend invitations for migration until the features are fully available in the new platform. On the flip side, for those who have already embraced GMC Next but find themselves yearning for the functionality of rules and supplemental feeds, there’s a workaround – a return to classic mode.
Switching back to Classic Mode is a straightforward process. Merchants can follow these steps:
- Sign in to the Merchant Center.
- Select the Help & feedback symbol located at the upper part of the screen.
- Select “Use classic Merchant Center.”
- A disclaimer will appear; if you choose to proceed, click “Use classic Merchant Center.”
- Provide feedback on the switch, then click Submit.
- Another disclaimer will appear; check the box and click “Switch now.”
- Enjoy the Classic Merchant Center experience with access to rules and supplemental feeds.
However, a word of caution accompanies this option. Reverting to classic mode may result in the loss of previously added business details and in-store product information. Advertisers are advised to carefully consider this potential impact before making the switch.
It’s essential to note that once the switch is made, there’s no turning back to GMC Next. The option to return to the new platform won’t be available until the classic experience is retired next year.
In essence, this development provides a lifeline for those who found themselves missing the functionality crucial for optimizing Google Shopping ad performance. As we eagerly await the full integration of rules and supplemental feeds in GMC Next, advertisers now have a pathway to regain the features they rely on for success.
