Google Ads Editor version 2.6 has been launched, introducing eight new features aimed at enhancing advertisers’ ability to create effective ad campaigns and simplify performance measurement. These updates cover various aspects, from migration options to campaign performance comparisons, ad creation recommendations, bidding strategies, and more. Let’s delve into the breakdown of these new features:
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1. To know about Google display ads to highly Performance Max migration:
The conversion of Display campaigns to Performance Max campaigns is now supported by the Editor. This expansion provides advertisers with more flexibility in managing and optimizing their campaigns across different formats.
2. PMax migration with experiments:
With Editor version 2.6, advertisers can create and manage experiments in Performance Max. This allows for a comprehensive comparison of Performance Max campaign performance against other campaign types. The addition of support for Display to Performance Max migration adds versatility to campaign strategies.
3. Suggested fields for “Add Responsive Display ad” recommendation:
The Editor’s “Add Responsive Display ad” recommendation now comes with suggested fields. This enhancement streamlines the ad creation process by providing recommended text and images, making it easier for advertisers to quickly generate responsive display ads.
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4. Reserve CPM bidding strategy:
Reserve cost-per-thousand-impressions (CPM), a bidding method akin to Target CPM, is now supported in Editor version 2.6. With the exception of Video Sequence campaigns, this functionality enables the majority of campaigns to be upgraded to Reserve CPM with a one-time selection. It’s worth noting that transitioning from Reserve CPM to Target CPM is not allowed in this version.
5. Multi-asset responsive video ads:
Advertisers can now leverage multi-asset ads for video campaigns in the Editor. This update enables the inclusion of up to five videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad. This flexibility enhances the creative possibilities for video advertising.
6. Paused by system:
Editor version 2.6 introduces the ability to filter different “Paused by system” reasons. Advertisers can now review and potentially enable paused ad groups in bulk when necessary, providing more control over campaign management.
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7. Inline audiences:
The Editor now supports inline audiences directly on ad groups and asset groups. This means advertisers can utilize demographic and audience signals directly on the ad or asset group without attaching a shared named audience from the library. This streamlines audience targeting and makes it more accessible during the campaign creation process.
8. Third-party measurement settings:
Advertisers can now easily manage and customize third-party measurement settings for various campaign types, including Video, Demand Generation, and Performance Max. This feature provides more granular control at the campaign level, ensuring compatibility with different measurement tools and optimizing performance tracking.
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In summary, these new features are designed to address several key aspects of the advertising workflow:
- Streamlined Ad Creation: The inclusion of suggested fields in the “Add Responsive Display ad” recommendation and support for multi-asset responsive video ads aim to simplify and enhance the process of creating compelling ads.
- Performance Comparison and Experimentation: The ability to migrate Display campaigns to Performance Max, conduct experiments, and compare campaign performances across different types provides advertisers with valuable insights to optimize their strategies.
- Bidding Strategy Flexibility: The introduction of Reserve CPM bidding strategy expands bidding options, allowing advertisers to choose the strategy that best aligns with their campaign goals.
- Campaign Management Efficiency: Features such as filtering “Paused by system” reasons and inline audiences empower advertisers with more control over campaign management and audience targeting.
- Third-party Integration: The inclusion of third-party measurement settings at the campaign level ensures that advertisers can easily manage and customize measurement tools, contributing to more accurate performance tracking.
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Overall, these updates in Google Ads Editor version 2.6 reflect Google’s commitment to providing advertisers with tools that enhance efficiency, creativity, and performance in their advertising endeavours.
