Google demonstrates transparency by sending personalized emails to businesses regarding their Google Business Profile suspensions. In these emails, a Google Business Profile Support team member, such as Mohit, explains the violation of guidelines and provides specific steps to rectify the issue. For instance, if a business is identified as a service area business with no storefront, the email advises creating a new profile compliant with guidelines.
The message encourages accurate and precise business information on Google Maps, emphasizing adherence to policy guidelines. In response to a violation, the email not only points out the problem but also offers assistance in creating a new business profile, ensuring alignment with guidelines.
The level of detail in these emails reflects a commitment to guiding businesses through the correction process. Moreover, the offer to transfer reviews upon profile creation adds a practical touch to the support provided.
Jason Parks appreciates this transparency, drawing a parallel with website owners impacted by core updates. He suggests that website owners should receive similar transparency when their sites are negatively affected by core algorithm updates, allowing them to make necessary improvements.
While the volume of Google Business Profiles is significantly lower than websites on the internet, the personalized assistance for small businesses is commendable. It not only addresses specific issues but also contributes to a positive relationship between Google and business owners, fostering a collaborative approach to maintaining accurate and policy-compliant information on Google Maps.
