You picked keywords for your app based on guessing. You assumed what people search for. You never actually researched what keywords people use in the App Store.
This is why your app is invisible. You are optimizing for keywords nobody searches.
App Store keyword research is different from Google keyword research. People search differently in the App Store. They use shorter search terms. They search for specific functionality. They search for problem solutions, not product categories.
Instead of searching “running app,” someone might search “track runs” or “running tracker” or “outdoor GPS.” These are different keywords with different volume and competition.
The process starts with brainstorming. Think about your app’s functionality. What problems does it solve? What features does it have? What would someone search for to find an app like yours?
Then validate these keywords. Use app store research tools like App Annie or Mobile Action to see search volume for keywords. See which apps rank for those keywords. Understand competition.
Prioritize keywords with meaningful search volume and manageable competition. A keyword with 1,000 searches monthly but 50 competing apps is less valuable than a keyword with 500 searches and 10 competitors.
Long-tail keywords often work best in app stores. “Budgeting app” has massive competition. “Family budgeting app with sharing” has lower competition and higher intent. Target specific keywords that match your app’s unique value.
Keyword placement matters too. Your app title should include your primary keyword. Your subtitle should include secondary keywords. Your keyword field should include all relevant variations.
Keyword optimization is only part of ASO, but it is the foundation. Every other optimization effort depends on users finding your keywords.
At CloudGeta, we research keywords your target users actually search, prioritize keywords with the best opportunity, and optimize your app’s keyword placement for maximum App Store visibility.
